Go to Market The Right Way

When you launch (or re-launch) a product or service, you have a unique opportunity to capture the attention of customers, sales people, partners, analysts and the press.

But that opportunity fades quickly if you can't explain your value proposition crisply, or your salespeople and channel partners can't represent you effectively. 

To go to market the right way, you need to have the all the right sales and marketing materials before you launch.  Materials that explain your technology, your company, and the benefits to your customers. Materials that train and motivate your sales force and partners.

The Go-to-Market Pack

At U-Curve Consulting, we can help you create a "Go-to-Market Pack" that includes all of the sales and marketing materials you need for your launch.  These might include:

• List of key messages
• "Sales Briefing" (training document)
• Brochure
• Data sheet
• Sales presentation
• White Paper
• FAQ
• Case study or usage scenario
• Competitive landscape overview
• Self-running presentation or canned demonstration

By creating this "pack," U-Curve Consulting helps you:

• Convey all of the information expected by customers, partners, analysts and the press

• Bring your sales people, consultants and channels partners up to speed quickly

• Present consistent information and the same look-and-feel across a portfolio of documents

• Focus you attention on the other demanding tasks involved in completing and releasing a product or service. 

Examples

Please examine some of the examples of presentations and white papers shown on the other pages of this web site, and the examples below of other materials that could be included in your Go-to-Market Pack.

"Sales Briefing"  Training Document  Training document for new sales personnel. Summarizes provisioning systems, their benefits, business problems addressed, and ROI.  Click here to download 159kb, Word format	CD-ROM "Chalk Talk"   Self-running PowerPoint presentation with sound, on a business card-sized CD-ROM. Based on the introductory technical presentation by the company's top presales consultant. Too large to download, but send an email to info@u-curve.com to receive a copy by mail.
Customer Success Story  A customer success story: US Army 7th Transportation Group at Ft. Eustace, Virginia.  Click here to download 188kb, Word format	Partner Success Story A channel partner success story: Lan-Com Technologies. Describes how Nortel's technology allowed Lan-Com to win new customers.  Click here to download 230kb, .pdf format
Product Overview/ Datasheet  Describes components, features and benefits of EPiCON's ALTiS ASP software.  Click here to download 146kb, Word format	Competitive Note  Competitive comparison and differentiators between EPiCON's ALTiS and a major competitor.  Click here to download 383kb, Word Format
ROI Calculator  Web-based "ROI Calculator" that illustrates the benefits of enterprise directories, provisioning systems and web portals, and calculates a return on investment..  Can not be downloaded, but send an email to info@u-curve.com to request a demonstration