The Most Important 
Communications Vehicle

Slide presentations are incredibly flexible and powerful communications vehicles.  The path to virtually every major sale, alliance and funding decision goes through a presentation at some point. Consequently, presentations have become the most important communications vehicle for technology companies.

But creating compelling presentations is extremely challenging. You need to:

• Convey complex information crisply and memorably

• Explain your value to both management and technical buyers

• Take account of the varied knowledge and skills of the presenters

• Allow material to be easily customized for multiple audiences

At U-Curve Consulting, we create compelling presentations by bringing together an in-depth understanding of customer needs, extensive technical knowledge, excellent communications skills, and proven techniques.

Objective

The objective of a presentation is to move the customer forward in the sales cycle.  We help you refine your key messages and select content for the presentation that addresses the needs and interests of your customer.

Structure

We use a proven structure, the U-Curve Framework, to organize the material and "connect the dots" between your customers' strategic business challenges, operational issues, and the features and functions of your product or service.

Clarity

We use active language and uncluttered graphics to convey information in the clearest and most economical fashion. We develop animations that allow a single slide to graphically illustrate a complex process. And we write scripts that educate and motivate your sales people and channel partners.

Process

We use a structured process to capture the best ideas in your company, develop and refine the slides, and test the results with your presenters and your customers.

Multiple Presenters, Multiple Uses

We design presentations so they can be utilized by presenters with different knowledge levels and presentation skills.  And they can easily be tailored for multiple audiences and circumstances:

• Sales presentations
• Technical reviews
• Webcasts
• Seminars and trade shows
• Channel and partner meetings
• Investor and funding meetings

Examples

Please examine some of these examples of presentations created by Jon Friedman.  If you download the files, run the presentations in "Slide Show" mode to see animations and view the "Notes" page to see scripts.

Corporate Overview  Brief overview of ePresence, its services and differentiators. Standard "starter" presentation for the ePresence sales force.  Includes script.  Click here to download and view 1.3mb, PowerPoint	Webcast: Implementing Identity Management  Microsoft TechNet webcast by ePresence. Describes an Identity Management architecture and the steps to implement it.  Click here to download and view 1.8mb, PowerPoint
Client App Mgr for IP VPN Solutions, Part 1  Describes the "Remote Access Pain Point" for companies providing IP VPN services, then explains how Client Application Manager solves the problem. Run in slide show mode to see animations.  Click here to download and view 1.6mb, PowerPoint	Client App Mgr for IP VPN Solutions, Part 2  Second half of presentation. Uses slide show animations to show how Client Application Manager provides software distribution, application self-healing, and other capabilities.  Click here to download and view 816kb, PowerPoint
Wang Partnership Seminar Presentation (Excerpts) Excepts from seminars held in conjunction with systems integrators. Overview of company and technologies, with customer case studies.    Click here to download and view 1.1mb, PowerPoint	Alliance Presentation  for Intel  Presentation promoting a strategic alliance. Describes issues facing ASPs and how EPiCON's technology addresses those issues. Run in slide show mode to see animations.  Click here to download and view 885kb, PowerPoint

Series  Training Guide  Click here to download 362kb, PowerPoint	Core Module: Company Overview   Click here to download 1.1mb, PowerPoint	"Detail Module": Work Management Technology   Click here to download 1.1mb, PowerPoint
Wang Software Executive Presentation Series  The Wang Software Executive Presentation Series consisted of a core company overview presentation and seven "detail modules" that could be inserted into the overview as needed. Included here are the training guide that describes each module, the core company overview, and one "detail module" that describes the company's technologies.  The latter two include scripts.