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What is the U-Curve?

Learn How to Create Compelling 
Sales and Marketing Presentations

Slide presentations are the most important form of communication for many high tech companies. Yet most sales and marketing presentations are dry, overly technical, unpersuasive. The result— long sales cycles, wasted marketing dollars, and ineffective channel programs.

U-Curve Consulting offers a unique half-day seminar that teaches you how to create crisp, compelling sales and marketing presentations.


Topics Covered 

Persuasion versus Information 

Understanding the objective of sales and marketing presentations. 

Problems, Challenges and Opportunities 

Capturing the issues that drive decision-makers. 

A Structure that Works

The U-Curve Framework ensures that you cover all the bases and connect the dots from business challenges, to operational issues, to product features, to proof points, to business results. 

U-Curve Diagram with connecting lines

Clarity 

Using words and graphics to convey crisp messages and complex technologies. 

Process 

Putting together the plan and the team to develop, test and improve effective presentations 

Results at a Distance 

Creating presentations for remote sales forces and channel partners. 


For Marketing, Sales and Communications Professionals

This seminar is designed for marketing managers, product managers, salespeople and business communications professionals in computer, software, communications and IT services companies. It will help them create compelling slide presentations for customer meetings, seminars, trade shows, webcasts and channel programs. 


Follow-up: The U-Curve Workshop 

For individuals who have completed the U-Curve Seminar, a half-day follow-on workshop is available to help apply the principles learned in the seminar to a specific product or service. 


For more information about the U-Curve Seminar and other services from U-Curve Consulting, contact us at info@u-curve.com or 781 674-1005.

 


U-Curve Consulting, 6 Reed Street, Lexington, MA 02421
1.781.674.1005    |    info@u-curve.com

copyright© 2003 U-Curve Consulting